Coaching
Premise
The client is creative, resourceful and whole. The coach does not hold the answers; the partnership evokes them.
What the practitioner does
Partners through inquiry, reflection, presence and accountability. Rarely advises. Follows the client's agenda.
Focus
Present to future. Awareness, choice, identity, action and self-generated learning.
Regulation
Largely unregulated. Voluntary credentialing through bodies such as the ICF, EMCC or AC, governed by a code of ethics.
Consulting
Premise
The consultant is engaged as the expert in a domain and is hired to solve a defined problem.
What the practitioner does
Diagnoses, recommends, and often implements. Deliverables, analysis and expert opinion are the product.
Focus
The organisation's or client's problem and its solution — content over process.
Regulation
Unregulated in general; some domains (accounting, engineering, law) carry professional licensure.
Mentoring
Premise
The mentor has travelled the road the mentee is on and shares that lived experience.
What the practitioner does
Advises, sponsors, shares stories, opens doors and models the craft. Relationship is typically longer-term and often informal.
Focus
The mentee's career or craft development within a specific field.
Regulation
Unregulated. In coaching specifically, 'mentor coaching' is a defined ICF activity — coaching on your coaching, required for credentialing.
Psychotherapy
Premise
The client may be experiencing psychological distress, disorder or trauma requiring clinical treatment.
What the practitioner does
Assesses, may diagnose, and treats using evidence-based clinical modalities within a therapeutic frame.
Focus
Often past and present. Healing, symptom relief, psychological functioning and mental health.
Regulation
Licensed and legally regulated in most jurisdictions, with scope of practice, supervision and mandatory reporting duties.
Counselling
Premise
The client faces a specific life difficulty, transition or emotional challenge and needs supportive professional help.
What the practitioner does
Listens, supports, and applies therapeutic technique to a bounded issue; may refer on for deeper clinical work.
Focus
Present difficulty — grief, relationships, stress, addiction, career distress.
Regulation
Usually licensed or registered, depending on jurisdiction and title; bound by a clinical code of ethics.
Training & teaching
Premise
There is a defined body of knowledge or skill the learner does not yet have.
What the practitioner does
Designs curriculum, instructs, demonstrates and assesses against a syllabus. The agenda belongs to the curriculum.
Focus
Knowledge and skill transfer to a standard.
Regulation
Varies. Often accredited at the programme level rather than the individual level.
Supervision
Premise
The practitioner needs a reflective space to examine their own practice, ethics and impact.
What the practitioner does
Holds a restorative, normative and formative space for the practitioner's work, relationships and blind spots.
Focus
The practitioner's practice and wellbeing, not the end client's agenda directly.
Regulation
Required and regulated in clinical professions; increasingly expected, though voluntary, in coaching.